Crucial Role on the Fashion Stage

Now more than ever, social media is the main way to get out information. When somebody wants to know something about anything, they head straight for the internet for quick and efficient answers. Facebook, Twitter, and other social media outlets create the voice for option, but also the sharing of useful and entertaining information.

Take @dkny on Twitter for example. This passionate fashion lover’s, DKNY PR Girl, Twitter has skyrocketed because she is directly linked to one of the most famous designers. Her information is seen as valuable and many fashionistas find inspiration from her site and tweets. Not only does she concentrate on the latest DKNY fashion, but also what it is like being a fashion-aholic in New York City. What captivates me the most is she is not the face for DKNY. Because she is one person who loves fashion and happens to be a part of DKNY, most people would not associate her directly with the brand. As mentioned in an article, “social media is the voice of your brand.”

As said, social media platforms are the easiest way to find pertinent information to your search. Such corporations, especially in fashion, depend on social media as their outlet in exploring new ideas, sharing inspirations with other designers, and finding new audiences. The job of “community managers” takes a huge role in social media. Well, really it is the only role in social media management.

Recently, community managers have taken over the social scene to be the voice of the company to their audiences and hold the role of being the main person on the scene. Not only does this job take up a lot of time, but also holds much responsibility for the business. Bottom line: brand persona are crucial for the success of any social media oriented job.

Celebrities Wigging Out

Halloween has never been a holiday I consider one of my favorites. The best part, for me, is the anticipation of what everyone dresses up to be and the many facades that come along with the costumes. Yes, of course, the candy is another motivating factor. But overall, Halloween is just another day. To spice up the holiday, I’ll relate it to something that I enjoy: celebrities and their outrageous fashion sense. Recent years have proven to be some of the most influential when it comes to fantastic and out-of-this-world designs. From Lady Gaga’s alien-esque videos to Katy Perry with a yellow box on her head for the MTV music awards, there are literally no boundaries. Give me over-the-top. Give me something that makes me wonder. Give me pure fashion ingenious thinking. But really, the most fantastical trend thus far has been hair and wigs and, let’s face it, Nicki Minaj has paved the way.

For this particular artist, there are no limits to what her style may bring. As I watched the MTV music awards, I couldn’t help but wonder how she got all of those stuffed animals to stay put or how she could even sit with them on… besides the point. All of her appearances promote a different Nicki with a different wig. In her more recent interview, Nicki says “Color makes me happy. It really excites me. I am a very visual person and when I look in the mirror, and I see green or I see pink, it does something to my attitude. It makes me feel positive” (fashionnews.com). Personally, I agree. Color brings emotion and pizzazz to an otherwise potentially dreary outfit. It is also the only thing that can be altered, within consideration, other than clothing. Not only have wigs taken off, but online media networks helped them get there. More online shopping sites have included wigs in their inventory and it is no surprise that they have stayed a common purchase. They may not all be quite the phenomenon has Nicki’s, but this Halloween we may be seeing more look-alikes and wannabes.

Designers to Doorstep

From the beginning of “fashion time,” the idea of fashion has changed drastically depending on many things. Celebrities seem to be the main indicator of what is “in” or what is most popular but, how are their messages and new fashion getting to us? That’s right, you Facebook and Twitter lovers. Social media. Whether it is from our daily Tweet Pics about what Rachel McAdams is wearing or viral pictures of on-campus trends, social media is the primary median.

As mentioned in a recent article, social media opened up the boundaries for creators, lookers, and copiers. The article focused on two main sites that caught her eye: Zara and Voguepedia. Zara is exactly what I am explaining when I say that people are revolutionizing the way fashion is shared. The site works primarily to get those captivating street styles to our department stores. What better way than to literally take pictures of them and make it a reality! Now the common trend-setter can get their work out and make it the next big thing.

These are just two sites that emphasize the creative side of fashion. Fashion took the reins of the social media industry and brought it to a brand new level. Not only are people more exposed to the next-big-thing, but the next-big-thing designers have the opportunity to get their work out and explore their passion for fashion.

We All Have Photo Albums

When I was a young girl, I did not allow my mom to dress me. I would hop out of my princess sheets, brush my own teeth, and put on the most amazing clothes I could find. This, most of the time, consisted of my purple tutu, rain boots, a bright green Adidas shirt, and tried my hardest to put my hair in a pony tail. I was a rock star in my perfectly-put-together outfit. Now that I am 22 years old and have albums upon albums of my favorite personal clothing designs, I fully understand what fashion means. I am Allie Hawes and I am a fashion junkie. Perhaps my early years aren’t the best example of what it is to be “fashionable”, but the overall idea of fashion captivates me. This past summer, I had an internship with the City of Eugene with their Community Events Department for the Downtown series of Summer in the City. One of the events I put on was the Full Steam Eugene Fashion Show. Not only were all of the collections Eugene designed, they were stunning. That is the first time I was extremely close to fashion and I loved every second.I cant focus on just one aspect of fashion for this specific online diary, so I will introduce it as a montage of various facts about my experiences, the new fashion for winter appears to be, new designers on the market, celebrity lines in retail stores, how the fashion industry has been impacted by the economy, etc. Overall, my main goal is too keep it fresh and updated with new information from a different perspective.

Although my personal taste in fashion transformed drastically and I had to let go of that purple tutu, my willingness to be independent and walk my own line stayed the same. This blog is my personal testimony of what my passions are and I hope you enjoy!