On Saturday, November 12 of this year, General Assembly held a session to discuss the ever-changing blurred line of fashionistas and techanistas.
Among their topics discussed are the future of flash sales, co-creation, rise of subscription commerce, mobile commerce and social media. They explored the ways all of these fit into the fashion industry and ways to improve their personal brand through different means of technology.
This session occurred because while many brands are testing the waters of social media and technological advances to help drive their sales or marketing, not as many have adopted the idea.
I know personally, I have taken advantage of at least one flash sale in the midst of my online retail shopping, but it’s surprising how many companies have not taken advantage of this tactic. The session discussed how to utilize flash sales and draw a larger fan base.
Fashion brands are falling behind the rise of innovative technology simply because fashion has been around for so long and has adapted to techniques that work. With such a high profile industry as fashion, it is crucial for them to maintain that high standard; therefore, they are more likely to stay with tactics that have always worked best for them.
Up until the age of technology, the only way to see what was on sale was to go to the physical store. Now we have apps, emails, evites, and social media platforms to spread the word.
The session’s main goal was to turn the frustration of adopting social media into a full opportunity for success.