It’s just about my favorite time of the year: Fashion Week! But with the recent advancements in social media, this year’s Week is bound to be larger than ever before.
Social media is literally transforming the way people approach Fashion Week and the designers in it. Not only is there more access to play-by-play fashion shows directly from New York, but also in-depth interviews with the designers themselves and a more personal outlook on the behind the scenes work.
Twitter, Tumblr, and Instagram are the primary new social media platforms that have sky-rocketed the marketing for Fashion Week simply because of their instant sharing of photos and videos. The fashion industry is about presentation, the interest in creation and inspiration of the designers. With the capabilities to expand to new platforms, the opportunities for promotion and marketing are endless.
I personally think the most interesting aspect of platforms such as Instagram or Twitter is perspective. There could be twenty people all taking pictures of the same fashion show and instantly posting them to their choice social media, but every single one could be different. This is even true from seeing photos in Vogue magazine in comparison to an Instagram photo. Fashion photography is composed and produced; personal photography is raw and real. There is no room for augmentation (besides the occasional black and white photo).
You become the producer of reality.
Before the intelligence of modern technology, the primary way of getting information was through news releases, magazine articles and television interviews. We have officially transformed into the world of instant information.
